Challenge
Bluey required a production approach that kept its family • kids identity readable while protecting quality, scope and delivery across the target audience and platforms.
Bluey
A warm, accessible co-development project that translates Bluey's everyday imagination into four-player family play.
Release
2023
Platforms
SwitchPS4PS5Xbox OneSeries X|SPC
Scope
Co-development
Genre
Family • Kids
Release
2023
Publisher
Available platforms
SwitchPS4PS5Xbox OneSeries X|SPC
Official trailer
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About the game
Explore the Heeler House, the Creek and the beach across a brand-new story, with familiar games such as Keepy Uppy, Chattermax Chase and Ground is Lava. Collectibles, costumes and local co-op keep the experience welcoming for young players.
Our role
Co-developed by Casual Brothers and Artax Games with Outright Games and BBC Studios/Ludo Studio licensing.
- Co-development
- Production support
- Engineering and content support
Production
Contribution
The public breakdown for Casual Brothers' contribution to Bluey is intentionally concise. Contact the studio for the approved scope, team composition and delivery context.
Production value
Bluey adds production proof in family • kids work and shows how Casual Brothers integrates with real commercial game pipelines.
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